FISH FISH D’LISH
When Doner took on Captain D’s as a client, we did so by identifying the three highly qualitative data points that comprise the brand ethos of Captain D’s seafood: Fish, more Fish, and D’lish.
With fun, whimsical, crave-worthy and a little bit of intentionally dumb language, Fish Fish D’lish reels in hungry audiences with a simple promise: we got fish, and boy is it d’lish.
